Local SEO
Audit

A complete data-driven diagnostic that uncovers every ranking barrier, GBP weakness, NAP inconsistency, citation issue, and local signal preventing your business from appearing in the Local Map Pack.

Why Your Business Needs a Local SEO Audit

 

Local SEO doesn’t fail because of a single issue — it fails because dozens of small ranking factors break the trust Google needs to rank your business locally.

Google evaluates local visibility using three core systems:

1. Relevance

Whether your business matches the search intent behind local keywords.

2. Distance

Whether your location is close enough to the searcher.

3. Prominence

Whether your business demonstrates authority, consistency, and trust.

When Google sees conflicting NAP data, weak citations, missing GBP categories, thin landing pages, or poor review signals, it lowers your Local Map Pack visibility — even if your business is reputable and established.

A Local SEO Audit identifies every ranking factor blocking your visibility so your business can reclaim traffic, calls, and customers.

Local SEO Audit Deliverables

40–70 page Local SEO Audit document

GBP optimization report

NAP & citation cleanup plan

Local landing page content blueprint

Review velocity optimization plan

Competitive benchmark report

60-minute strategy call

What Our Local SEO Audit Includes

Our audit evaluates over 120+ local ranking signals that influence your ability to rank in the Map Pack and organic local search.

Your audit includes:

  • Google Business Profile (GBP) audit

  • Local ranking factor diagnostic

  • NAP consistency evaluation

  • Citation authority + gap analysis

  • Review & reputation signal analysis

  • Local landing page audit

  • Technical local SEO signals

  • Local competitor benchmarking

Every issue is categorized by impact level, fix difficulty, and priority, giving you a clear roadmap to improve local visibility.

Google Business Profile Audit

Your GBP profile is the most powerful ranking asset for local visibility — and the most commonly misconfigured one.

We evaluate:

Category Alignment

  • Whether your primary category matches real search intent
  • Whether secondary categories strengthen or weaken relevance

  • Profile Completeness

  • Business description optimization
  • Service list accuracy
  • Attributes (payment options, accessibility, amenities)
  • Business hours & holiday hours
  • Q&A optimization
  • GBP Media Signals+ Post Activity

  • Photo quality
  • Metadata & EXIF presence
  • Keyword cues in images
  • Visual recency
  • Posting Activity
  • Are posts consistent, relevant, and optimized?
  • Are they reinforcing your entities and services?
  • Map Visibility Footprint

    We analyze your ZIP-code-level ranking footprint to identify unexplored opportunities and proximity-based weaknesses.

    Your GBP audit alone can reveal 40–60% of ranking blockers.

    NAP Consistency & Citation Analysis

    NAP (Name, Address, Phone) consistency is a foundational trust signal.
    When your information differs across directories, aggregators, or local listings, Google becomes uncertain about your business — and lowers your rank.

    We evaluate:

    NAP Stability Across the Web

    • Name variations
    • Address formatting inconsistencies
    • Duplicate listings
    • Old or inactive phone numbers

    Citation Authority Check

    We investigate:

    • Structured citations (Yelp, BBB, Apple Maps, YellowPages)
    • Unstructured citations (blog mentions, references, press)
    • Data aggregator accuracy (Factual, Localeze, Infogroup)
    • Missing, outdated, or incorrect citations


    You’ll receive a complete list of corrections, removals, and opportunities for strengthening your local entity.

    Local Ranking Factor Diagnostic

    To understand why you’re not ranking, we analyze every factor Google uses to calculate Local Pack visibility.

    This includes:

    Proximity & ZIP Code Ranking

    Where you rank in surrounding ZIP codes, neighborhoods, and service areas.

    Category Relevance

    Do your GBP categories match dominant search behavior?

    Local Intent Matching

    Are your pages, services, and content aligning with local keyword intent?

    Prominence Signals

    We identify gaps in:

    • Backlinks
    • Mentions
    • Local citations
    • Review velocity
    • Landing page authority

    This diagnostic builds the search engine’s perspective of your business — revealing exactly what keeps you from ranking.

    Local Landing Page & On-Site SEO Audit

    Your website is the anchor point of your local entity, and we evaluate it accordingly.

    We check:

    • Local keyword optimization

    • Heading structure

    • Content depth

    • Internal links between local pages

    • Page speed & mobile UX

    • Schema markup (LocalBusiness, Service, FAQ)

    • Geographic signals (coordinates, embedded map, address cues)

    Thin or misaligned local pages cause ranking stagnation, even if GBP is optimized.

    You will receive a blueprint for building high-converting, topically relevant local landing pages.

    Review & Reputation Signal Analysis

    Reviews influence both ranking and conversion.

    We analyze:

    Velocity & Distribution

    How fast you acquire reviews compared to local competitors.

    Sentiment Analysis

    Do reviews reinforce your core value propositions?

    Keyword-Rich Reviews

    Google extracts semantic clues from reviews  these strongly influence ranking.

    Response Behavior

    Slow or incomplete responses weaken engagement signals.

    You’ll get a Review Velocity Strategy designed to improve ranking and trust.

    Competitive Local SEO Benchmarking

    We reverse-engineer the businesses currently dominating your service area.

    We compare:

    • Their GBP categories

    • Review velocity & sentiment

    • Citation authority

    • Local backlinks

    • Landing page quality & content depth

    • Proximity advantages

    • Category authority

    This shows you what competitors are doing and what you must outperform.

    Our Local SEO Audit Process

    Step 1 : Discovery & Data Gathering

    We collect access to GBP, analytics, website, and listings.

    Step 2 : Deep Diagnostic Audit

    We evaluate 120+ local ranking signals.

    Step 3 :Gap Analysis

    We compare your performance to top-ranking local competitors.

    Step 4 : Strategy Recommendations

    We assign priority levels and outline the actions needed to fix ranking issues.

    Step 5 : Implementation Roadmap

    A 4–8 week plan outlining the steps for improving local visibility.

    Why Choose Us for Your Local SEO Audit

    Most agencies deliver a checklist.

    We deliver:

    ✔ Entity-based diagnostics

    ✔ SERP expectation modeling

    ✔ Competitor context analysis

    ✔ Ranking factor prioritization

    ✔ Predictive insights

    ✔ A real roadmap to winning the Map Pack

    Our audits combine deep technical analysis with strategic clarity — giving you a blueprint that actually moves rankings.

    Local SEO Audit FAQs

    Typically 5–7 business days.

    Yes ,we offer implementation packages if you prefer us to execute the roadmap.

    Yes,the audit identifies exactly what’s preventing Map Pack visibility.

     

    Yes,category selection, services, keywords, descriptions, Q&A, metadata, and more.

    get in touch

    Schedule Your Appointment Today

    Let’s book your slot and we will help you optimize your operations, increase profitability, and achieve your goals.

    Head Office Delhi

    +91-9419001905
    info@colossusdigitalmedia.com
    New,Delhi -110001

    Branch Office

    +91-700-636-3002
    colossusdigitalmedia@mail.com
    V-B, Thinkin IIMJ,
    Srinagar Off Campus