The Challenge

The client is a local handyman and home repair business that had relied mostly on word of mouth and referrals. Organic search wasn’t contributing much: the Google Business Profile was underoptimized, service pages were thin or missing entirely, and the site simply wasn’t showing up for the everyday searches homeowners actually run when something breaks, terms like “handyman near me” or city-plus-service searches.

Our Approach

We focused on the two disciplines that matter most for a local home-services business trying to win in-market searches:

• ✓Local SEO & Google Business Profile: rebuilding categories, service areas, posts, and photos to strengthen local pack visibility.
• ✓Content strategy & optimization: building out real service pages around the specific repairs and jobs customers actually search for.

The Result

Search impressions nearly doubled, from 7.87K to 15.7K, as the site began ranking for a much wider set of local, non-branded search terms: the everyday phrases homeowners use rather than the business’s own name. Clicks grew 55% alongside that, from 171 to 265. Average click-through rate normalized down slightly, from 2.2% to 1.7%, which is a typical and expected pattern when a site’s keyword footprint expands into more competitive, generic “near me” style terms before rank depth fully catches up to that broader reach. Average position held essentially flat in the high teens across that larger, more varied set of terms.

For the business itself, that broader visibility translated into a modest but real increase in inbound calls and quote requests over the engagement window, not a dramatic transformation, but a genuine, measurable step toward organic search becoming a real source of new work rather than an afterthought.